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Big data analytics refers to the process of collecting, organizing and analyzing large sets of data “Big data” to discover patterns and other useful information. Not only will big data analytics help you to understand the information contained within the data, but it will also help identify the data that is most important to the business and future business decisions. Big data analysts basically want the knowledge that comes from analyzing the data.
Enterprises are increasingly looking to find actionable insights into their data. Many big data projects originate from the need to answer specific business questions. With the right big data analytics platforms in place, an enterprise can boost sales, increase efficiency, and improve operations, customer service and risk management.